The human truth behind the stapler is the satisfaction it brings as the last step in completing a project. The physical release of pounding the stapler signifies that the work is done and that the all nighter was worth it.
These ads originated from a partnered assignment to do a campaign for a high priced item. My partner and I focused on distilling the tone of the campaign which played up the animosity between snowboarders and skiers who are forced to share the slopes.
I wanted to emphasize the control that comes with using a french press, rather than getting bogged down in cliches like aroma and flavor. Ditch your drip maker and learn how to brew some real coffee; the right cup for each morning.
This out-of-home campaign introduces desirable colors into undesirable situations, playing on the psychology of color. While the Behr presence is discrete, all of the color names are unique to the brand, and a search for them will yield the Behr website.
These anti-food waste ads assign human characteristics and insecurities to ugly pieces of fruit in an effort to curb the discrimination against visually unappealing fruit.